To conclude your marketing plan, in Assignment 3, you will describe the
company’s, marketing strategy, implementation strategy, expansion plan,
social media strategy, monitoring methods, and integrated marketing
communication strategy.
Note: You may create and / or make all necessary assumptions needed
for the completion of this assignment.
Write a six to seven (6-7) page paper in which you:
1. Develop the company’s branding, pricing, and distribution strategy.
2. Classify the company’s major competitors as inter- or intracompetitors.
Categorize the competitors’ major strengths and
weaknesses.
3. Develop the differentiation strategy in relation to the closest
competitor.
4. Establish whether the company’s intention is to be a leader or
follower within the industry.
5. Specify two (2) social media and / or media tools that you would
use as you develop your plan. Justify each of your chosen tools.
6. Suggest the integrated marketing communications that are most
relevant for your marketing plan. Relate each marketing
communication to your company’s advertising strategy.
7. Use at least five (5) academic resources that address sustainability
and monitoring of effective marketing plans and determine the
applicability for your hypothetical company. These resources
should be industry specific and relate to your chosen product /
service. Note: Wikipedia and other Websites do not qualify as
academic resources.
Your assignment must follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12),
with one-inch margins on all sides; citations and references must
follow APA or school-specific format. Check with your professor for
any additional instructions.
• Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the
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