Read the Case Study provided (Southwest Airlines Success: A case study analysis) and address the following questions and issues below.
Required:
Your report should be structured and, where appropriate, address the questions referred to below:
• Title page with your name and student ID.
• Contents page.
• Executive Summary.
• Body/content of the Report:
1. Describe the service concept and the nature of service management practiced by Southwest Airlines.
2. Describe the model of Southwest airlines.
3. How has the airlines devised its work environment
4. How has the team culture been developed at the airlines?
5. Do the airline engage customers in its design or selection process? Justify your answer
6. Describe the operational processes at South west airlines
7. What do you think are the tangible components in their service delivery
8. Provide recommendations for the airlines for improving the performance
• Conclusion
• Reference List.
Word Limit
Word Limit is 2250 words. This does not include your Executive Summary, contents page, Reference list or Appendices.
