The use of websites by companies, both large and small, has evolved from an optional feature to a required component of business. Research two websites—one of which you feel is effectively reaching its customers and another that is not. For this website analysis case study, compile an eight- to 10-slide PowerPoint that includes your rationale from a consumer buying perspective. The presentation should include a minimum of five concepts learned in this unit (e.g., perception, personality, and motivation). Conclude the presentation with your perspective on how the ineffective website might improve to better reach its target market.
In addition to the five concepts, include information on the following topics when evaluating the overall effectiveness of the websites.
Describe how websites change to align with consumer demands. Are both websites updated with fresh graphics and information?
Explain how both websites capitalize on self-perception to influence consumer buying habits.
Analyze how personality characteristics impact buying behaviors and, ultimately, lifestyle choices. How does each website make the most of this behavior?