For this module’s discussion, you will select peer-review journal articles on one of the 4Ps – Place. Keyword search terms might include one of the following: marketing channel strategy, distribution, retailers, internet, or supply chain. Once you have...
A cellphone company once ran a television ad touting its call reliability, in which a young man is talking to his future father-in-law, who is telling him to address him by his first name and consider him a friend. The young man launches into a series of variations of...
Review the figure 4-3, p.110 from your textbook and answer the following questions: Choose any example of industry from the real national or international market, and detail Porters’ five forces framework with a graphic representation. (2.5 marks)According to Porter’s...
Complete the following activities in 350 words or more with in-text citations and APA format: Develop a product or service idea. A. Describe the product/service including the benefits of using the product/service B. Discuss the potential customers for this...
