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After investigating the declining performance of CMC, the new CEO believes that a new marketing plan is necessary to gain market share. Based on your research, use the questions below to help the CEO develop a IT and marketing plan that will place CMC on a new road to success.

Outline a general healthcare marketing plan that is appropriate for CMC.
CMC is experiencing declining inpatient and outpatient volumes. Develop a list of five marketing initiatives to improve clinical workload.
Who should be involved in developing the CMC marketing plan, and at what point in the planning process should you consult them?
Coastal Medical Center failed to plan for investment in HIT. Develop a list of three health information technologies CMC should consider implementing and the impact they could have on the organization.
Develop an IT strategic plan for Coastal Medical Center.
Who should be involved in IT strategic planning, and at what point should you involve them?
How would you determine whether the IT and marketing strategic plan was successful?

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