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Please read the following article and answer the questions completely.

What is “conversational commerce”? Please define the term.
How has the pandemic changed the way people shop for items?
Explain how AI (Artificial Intelligence) can help with on online shopping?
How does the concept of “convenience” play an important part in a company’s strategic planning?
Do you find online shopping more enjoyable than shopping in a store? Why or why not?
Please feel free to add your thoughts.

How Conversational Commerce is Redefining Retail

News Business- Business Reporter

Henrik Fabrin

Wednesday 04 August 2021 09:59

https://www.independent.co.uk/news/business/business-reporter/conversational-commerce-redefining-retail-how-b1879567.html

Over the past year, huge swathes of consumers have turned to online shopping. Ecommerce is expected to account for 21.8 per cent of global retail sales by 2024, which means retailers are rushing to accelerate their digital transformation and deliver seamless online experiences to all their customers.

But how to go about doing this? And how can you, as an ambitious retailer, ensure you’re understanding your customers enough to achieve long-term success?

Delivering value where it matters

In the commerce industry as a whole, delivering a first-class user experience should always be top of the agenda. According to Zendesk, 75 per cent of customers are willing to spend more and buy from companies that give them a good customer experience.

The more you prioritize your CX by building loyalty, growing trust and creating engaging online experiences, the more successful you will be.

Now more than ever, customers expect the convenience of all sales channels having the same information and being connected, alongside instant product data at their fingertips.

The solution? Delivering a unified commerce experience through a conversational AI assistant.

These assistants are capable of turning millions of real-time data points on customers into personalized recommendations and actionable insights for your business. This not only enables retailers to provide customers with the exact items they are looking for but also accelerates the customer journey by providing the right suggestions and guidance at the right time.

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