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Using the ‘Dark Side of Tanning’ campaign by the NSW Goverment. Perform a critical analysis of the campaign while critiquing the ideas of ‘Medicalisation’, ‘Healthism’
and ‘Pre-emptive Model of Risk’ with the campaign.
Also discuss the consequences of ignoring discussions of “pleasure” and negating other viewpoints and social inequalities.

 

consider at least some of the following:
-the way the campaign was developed
–was involved, who was excluded
-the nature of the campaign or change
–the activities, documents, language, images, audio
-visual materials, practices it includes
-the implementation of the campaign or change
-responses to the campaign or change by the public, professional and community groups, institutions or governments
– the health identities offered by, shaped by, or developed in reaction to the
campaign or change

An Essay Plan will be attached please use this as the basis of the essay.
Sources/References will be attached too.
Also a rundown of what else to discuss in this essay will be attached too.

Website
https://www.cancerinstitute.org.au/how-we-help/cancer-prevention/skin-cancer-prevention/campaigns/dark-side-of-tanning-campaign
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