Instructions- Writer can choose any company or product.
Week 3 – Assignment: Determine Market Segments for Targeting
Instructions
Assume you are a brand manager for one of your company’s products or a product you are familiar with. Explain the various bases that can be used to segment the market. What segmentation base(s) would you use? Then, explain who you would target first (and provide a detailed description), and explain why. If for some reason this was not possible, who would you target next (provide a detailed description)? How would you target the market? Be clear and thorough in your response.
Support your paper with at least three sources published in the last 5 years.
Length: 5-7 pages, not including title and reference pages
Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.
