Evaluating the Wheel of Retailing – Critical Essay 6 (70 Points)
In a well-written 2-3 page paper, supported by the readings from Module 6 and at least two additional credible scholarly references, find an example of a small business that demonstrates the concept of the wheel of retailing. Explain and evaluate the retailers current stage on the wheel. Your paper should be formatted according to CSU-Global Guide to Writing and APA Requirements. The CSU-Global Library is a good place to find credible source
Module 6: Distribution Decisions
In this module we define the types of marketing channels available to businesses and describe the components of distribution systems. We investigate retailing and show how the various classifications of retailers and wholesalers integrate into the overall distribution mix.