Assessment Details Assessment Task No 1 (Individual Event Concept Creation). Task Length: 800 words Date Due: Weeks 5 Task Weight: 15% Task Requirements: A short written proposal (800 words) for a major event (a minimum of 2000 attendees) is expected for task 1. This assessment requires individual students to propose a new development opportunity for a festival or event. Students are required to prepare one concept for an event or festival and provide rationale describing the value and novelty of the proposed event concepts. The proposal should include the following: – concept underpinning the event; – the potential market, venue and timing of staging event, – identify the unique elements (co-creation – design of the event experience) and – provide an overview of the resources necessary in staging of the event. The event will be staged in the state where your campus is located (that is, Victoria for Melbourne campus students and NSW for Sydney campus). Estimated Student Workload: 5-6 hours See Separate Marking Rubric for the detailed marking allocation Links to Subject Learning Outcomes: Learning Outcomes 1 and 2 are assessed in this task Submission Details Submissions must be made online via Turnitin. Feedback and Return of Work Feedback and marks will be provided via the LMS within two weeks of submission
Using your Event as an example, identify the key success factors, scope and opportunities relevant to event management
1. Present event management content that analyses the scope and opportunities for “festivals” on Tourism and Hospitality Events
2. Examples should be drawn from the event being presented
3. Discuss and analyse relevant marketing and investment strategies as they apply to event management
4. Examples should be drawn from the event being presented
5. Presentation and use of content that engaged and stimulated class discussion
6. Notes are well written and content has a clear relationship to the slides and presentation and the structure
7. Use of academic literature and industry information used to support recommendations
8. Correct use of APA referencing
