In this Discussion, you will explore the similarities and differences of internal and external audiences. You will consider typical challenges presented to public relations practitioners and identify the likely internal and external audiences. Being able to describe an audience and that audience’s interests, concerns, and importance to the organization is basic to the ROPE process. The successful practitioner has the ability to look at issues or concerns from multiple perspectives, including those that may be in direct opposition to the organization’s objectives and mission.
You are the public relations director for a company that is about to be acquired by another company. The takeover is friendly, not hostile, but has generated a number of questions and concerns among employees, investors, vendors, local communities, and retailers who sell the company’s products.