Develop a marketing plan for the coworking space Society1.
The assignment should consist of a Group report which includes the following,
i) A strategic plan in order to take this product to market (75 marks in total)
This should include
• Mission, vision and values of Society1 and Audit
• (25%)
• Objectives and Strategy (25%)
• Tactics/4/7P’s, Scheduling, Budget, Evaluation. (25%)
•
ii) Report format and supporting materials (25 marks)
You will also be asked to present your report in class and should be prepared to present to the client. Presentation should last no longer than 15 minutes and highlight the key areas of your report.
The task is to critically write a strategic marketing plan based on the development of the service offered by Society1. Students will be encouraged to develop their enquiry skills by researching, collating, managing and critically examining relevant data.
Do not rely on long quotations to illustrate a point, but use quoted material to defend or highlight an argued points. Reduce the amount of quoted material to paraphrased ideas or short phrases as opposed to long sentences. Quoted material is intended to support your ideas, not provide the direction of the assignment. Also, quoted material should not stand alone, but be incorporated into the text.
Your assignment (maximum) is to be submitted using double spacing, , with 2000 words, page numbers in the bottom right hand corner. Do not extend your effort beyond the word limit. Part of the assessment is to show an ability to edit your work and succinctly use the word guidelines.
The plan should demonstrate a detailed understanding of ALL stages of a strategic plan. This should include analysis, strategic formulation, implementation and control mechanisms. For the report format and supporting materials element of the marking criteria you will be marked on the structural elements of the plan and your use of high quality sources.
N.B This is a marketing plan and not a business plan so consider budgets for promotional expenditure but you can assume other costs such as production and distribution
