Case 2: Marriott (10 points)
Read the articles found in the following links and respond appropriately.
https://qz.com/890383/marriott-is-spying-on-its-guests-and-sometimes-sending-them-champagne/ (Links to an external site.)
https://www.cnbc.com/2016/08/02/why-marriott-looks-at-what-you-post-on-social-media-from-your-room.html (Links to an external site.)
- Explain how geofencing works with specific reference to M Live.
- Provide details of techniques used by M Live to connect with current and prospective guests of Marriott?
- What are the challenges in the hospitality industry that are pushing industry titans like Marriott to focus more on developing personal relationships with current and prospective guests?
- Discuss the potential drawback related to customers feeling “creeped out” at being monitored by Marriott via Hyp3r? What are your thoughts about your personal posts being monitored?
- As a customer, share your thoughts on the potential pros and cons of Geofencing as it becomes more widespread across industries.
- From the perspective of a business, should clients’ devices have a “No Geofence” button? Provide an explanation for your response.
