I’ve attached my assignment on a mock media plan for the Leukemia and Lymphoma Society on paid media. I also attached the feedback my professor gave me and the original instructions for the assignment. Please read the feedback and apply it. I struggled with this assignment and need help with fixing it before including it in the final project. I also attached the flowchart that I had to include with the assignment please edit that as well.
Writing Assignment 4
This week, you will develop a media plan for the Leukemia & Lymphoma Society that incorporates the use of paid advertising across traditional, social and digital media platforms. Remember that a media plan is focused primarily on purchased media (time and space) — you’ll have an opportunity to incorporate public relations in future weeks. Provide a brief rationale for each media tactic you choose.
1. Measurable Media Objectives. Focused, precise and measurable statements that specify desired paid media outcomes (e.g., reach and frequency, target allocation, etc.).
2. Media Strategies. Paid media strategies you recommend to achieve the stated objectives.
3. Media Tactics. Detailed executions and media tools needed to support the strategies (these are essentially your media buys).
4. Flow Chart. A schematic representation of the media plan for Leukemia & Lymphoma Society. There is no need to be overly specific; I just want to know you have an idea of when you would implement your tactics. Take a look at this media flowchart and other Internet examples to guide you along. You may use this template to help get you started.
