In your post, address the following:
Why is it important to distinguish between the use of primary and secondary data?
What are the advantages and drawbacks of using secondary data?
How do you, as a researcher, determine which is the most appropriate?
References:
Use the Capella library to read the following:
Konstantopoulos, S. (2008). An introduction to meta-analysis. In J. Osbourne (Ed.), Best practices in
quantitative methods (pp. 177–195).
Use the companion website of your Doing Research in a Business World text to view the following:
Sage Publishing. (Producer). (n.d.). Chapter 21: Secondary data analysis [Video] | Transcript. Retrieved from
https://study.sagepub.com/grayresearchbusiness/student-resources/chapter-21/videos/author-videos
Running time: 02:03.
Sage Publishing. (Producer). (n.d.). Top tip: Secondary data analysis [Video] | Transcript. Retrieved from
https://study.sagepub.com/grayresearchbusiness/student-resources/chapter-21/videos/author-top-tips
Running time: 01:08.
Sage Publishing. (Producer). (n.d.). Author top tips [Video] | Transcript. Retrieved from
https://study.sagepub.com/grayresearchbusiness/student-resources/chapter-18/videos/author-top-tips
On this page, view the second video:
Case Studies in Research: Small and Medium Sized Enterprises – Triggers for SME Success.
Running time: 03:38.
Use the Internet to read the following:
University of Southampton eResearch Methods. (n.d.). Sources of secondary data. Retrieved from
http://www.erm.ecs.soton.ac.uk/theme6/secondary_data_sources.html
Hannay, M. (2015). How to easily analyze the social activities of your competitors. Retrieved from
http://www.socialmediaexaminer.com/analyze-your-competitors-social-media-activities/
