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Design a qualitative market research study on credit card usage among college students. Choose which tools
you’ll use (Depth Interviews, Focus Groups, Observation, Conversations, Semi-Structured Interviews,
Sentence Completion, Collages, Thematic Apperception, or a combination of tools). Prepare an outline or
discussion guide of the questions and topics you’ll cover (See page 130 in your textbook). List the number and
type of students you’ll use as subjects. Make plans for a location and use of space. Prepare an agreement that
your research subjects will sign. Include any other details needed for planning your research. Explain your
reasoning for each of the decisions you make.



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