Part 1: The economic analysis of the country (Italy) 1. Channels of distribution (macro analysis) This section reports data on all channel middlemen available within the market. 2. Media (macro analysis) Please note that this portion of the analysis is focused on the media available in Italy. Part 2: Competitive market analysis and marketing plan I. Situation analysis • Competitive analysis II. Target market selection • The population included in the target market (number of people and percent of total population) • Hofstede’s cultural dimensions • Demographic information III. Product • Standardized or adapted for the new market – why? If adopted, how? IV. Place/distribution (channel(s) selected, logistics, rationale, etc.) V. Promotion plan (strategy, details, timing, creativity, rationale, etc.) Inspire me with your creativity and analysis! Please just make the essay in the order that I provide.
