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“One of the most important steps in launching a new business venture is fashioning a well-designed, practical,
realistic financial plan.” (Scarborough & Cornwall, 2015, p. 454).
Overview
With this assignment, you are creating two important elements of a financial plan: an Income Statement and
Balance Sheet. You also are preparing an outline of a presentation of your business plan to potential investors
or lenders.
Instructions
Using the same company from your previous assignments, write a 3–4 page paper in which you:
Prepare a simple pro forma (projected) income statement and balance sheet for the first two years of
operation, using income projections and incorporating an advertising plan.
Outline a plan for hiring and retaining competent, motivated employees for your business.
Prepare an outline for a “pitch,” i.e., a short 20–30 minute business plan presentation that will be made to
lenders or investors.

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