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Marketing and Research Problems

In each of the following situations, identify the fundamental source of the marketing problem or opportunity, a decision problem arising from the marketing problem or opportunity, and a possible research problem. a. Cool Pool Supply is a manufacturer of swimming pool...

Marketing and Research Problems

      Identify and describe in detail the fundamental source of the marketing problem or opportunity, decision problems arising from the marketing problem or opportunity, and possible research problems for each of the three scenarios (a, b, and c) under...
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