The impacts of E-marketing on competitiveness in sports apparel and equipment industry-a case study of Nike

This should be the main and hence largest section of your dissertation. • It is where you present the data and your analysis of the data/results from the application of a framework, model or theory to a case study. • There are a number of decisions to be made in terms of when, where, and how to present analysed data in this section. • This is also about discussing the findings more in-depth and more relevant to the industry. Most importantly, do the results of your analysis link to the theory? If not, why not. Perhaps you have identified a gap in the literature or previous empirical studies that call for further investigation. This is the sort of narrative that scores the higher marks. In this part, I use Nike company as my case study. First, investigate how Nike implement their e-marketing strategy into their sports apparel retailing business. Second, explore the strengths and weaknesses of their e-marketing strategy by comparing their strategies with the biggest competitor, Adidas and examine the trend and development of Nike’s e-marketing strategy.