The pros and cons of attempting to develop a refrigerator for India’s rural poor
- What were the pros and cons of attempting to develop a refrigerator for India’s rural poor? (2 marks)
- What product and process innovations did the Chotukool entail? Would you consider these incremental or radical? Architectural or Component Competence enhancing or competence destroying? (2 marks)
- Did the Chotukool pose a threat of disrupting the traditional refrigerator market? Why or why not? (2 marks)
- Is there anything you think Godrej should have done differently to penetrate the market of rural poor families in India? (2 marks)
- What other products might the lessons Godrej learned which chotukool apply to? (2 marks)
