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The Boston Consulting Group (BCG) Growth-Share Matrix portrays

  1. The Boston Consulting Group (BCG) Growth-Share Matrix portrays a corporation’s portfolio of strategic business units (SBUs) or products in four cells – stars, cash cows, question marks, and dogs. Define the terms and describe what purposes might a strategic planner use this tool.
  2. Briefly explain what a force-field analysis displays and its uses in strategic planning and implementation
  3. A value chain analysis can be used for several purposes. What information can an organization learn from an analysis of its value chain and how could it use that information?
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