You are preparing to launch your own camping gear manufacturing business in Northridge (keep this in mind as you make your decisions). To have a better idea about what kinds of products this might include, visit the website of camping gear manufacturers.
- Next, conduct research on the kinds of retailers that exist for the distribution of camping gear. Based on your research, decide whether or not you will sell directly to consumers, indirectly, or both and write a ½ page-to-full page description about WHY you have decided this.
- Based on your decision above, select TWO specific indirect/direct kinds of retail channels (no more, no less) who you will use to distribute your camping gear (it does not have to be a specific company; for instance, it could be an “online retailer” and not necessarily Amazon) and write a ½ page to full page description for each retail channel about as much of the following as possible:
What kinds of wholesalers might be needed to make distribution more efficient.
What kinds of transportation methods would be needed to deliver the products to the retailer.
