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• Prepare a proposal which includes your advertising media plan. Include both traditional and non-traditional forms of advertising, including online. Be sure to include your social media strategy in your proposal.
• Evaluated how the media selected is matched to the media habits of the target market.
• Explain how consumer promotions should be integrated into your integrated marketing communications strategy.
• Many brands use cause marketing to promote interest in their products. Analyze how your brand can utilize cause marketing to promote brand loyalty.
• Develop a public relations plan for your brand. Discuss the key elements of the public relations strategy and provide justification.

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