The brand chosen is Gucci. You can use whatever example and cases are needed. The grading rubric and a sample report have been uploaded. There is also my first assignment about why I choose Gucci. Remember that we need 5 min pages of appendix! Otherwise, please email ***
Brand Identity Description
Brand Voice Description (1 page)
Brand Communication Analysis (1 page)
Appendix (5 pages minimum)
Your report should be exceptionally written, concise, stylized, and error-free. It should integrate branding and communication principles, theories and concepts as well as managerial insights. Refer to the overview and rubric document for specific instructions.