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8) “Although there is a consensus that industries are globalizing, the notion that consumer attitudes and behaviors worldwide are likewise homogenizing remains disputed” – critically discuss this statement in light of paradoxes in global consumer culture.

10) “In international markets the nature of the market structure that already exists may well affect the degree to which push and pull strategies are used” – in light of this statement analyse push and pull strategies for international marketing.

11) Companies are often required to adapt their products due to cultural factors, usage factors and legal standards – critically discuss these factors with examples.

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