Your analysis of the readings in Chapter 13 Use textbook terminology.
Required Textbook:
Priluck, R. (2017). Social media and mobile marketing strategy. New York: Oxford University Press.
List the 7 best practices for privacy policies. Have you read the privacy policy for software or apps that you
use? What are the risks?
Compare and contrast the privacy policies in the United States with those of the European Union and other
countries.
Discuss how to manage user-generated content and explain the copyright laws associated with that content.
Briefly summarize the law regarding running contests and sweepstakes, false advertising and trademark
infringement.
Reflect on the entire course. Identify 5 key things that you learned which will be critical to your work in social
media.
