What is e-Commerce and how does it differ from e-Business?
E-commerce and E-business are two different yet interconnected terms and knowing the distinction can be quite important. According to the textbook, E-commerce strictly refers to the buying and selling of goods through a digital medium such as the web (Laudon&Traver, 2021). E-bay is a good example of e-commerce with users using the website to barter on and purchase goods. E-business is a more general term which encompasses not only e-commerce but various other services and activities a business may engage in via the web, internet, or other digital medium. Consider a service such as canvas, it is more than simply a singular good sold to a school or business it is a suite of services that can be accessed by more than just the purchaser and even facilitate further e-commerce (purchase of textbooks for instance).
What are some of the major types of e-Commerce.
There are four main types of e-commerce (Masterclass staff, 2022) : business to business, business to consumer, consumer to consumer and consumer to business. I will discuss the first three.
Business to business: this is essentially online wholesale where one business sells to another. an example would be amazon business, which is a unique amazon platform that allows a business to register an account to but supplies and inventory.
Consumer to consumer: This refers to when consumers can sell goods to one another via a digital medium, usually a website. E-bay is probably the most famous example, a site where one consumer posts a good and others bid on it.
Business to consumer: This is when a business advertises its goods digitally and consumers can then remotely (digitally) purchase those goods. an example would be first party transactions on amazon, where amazon uses it’s website to display and sell its own products to consumers.
Identify the eight major e-Commerce technologies.
• Ubiquity
• Global reach
• Universal Standards: This is unique to e-commerce as no other form of commerce has a set of standards built into the very architecture of the medium, such as HTML for instance.
• Richness
• Interactivity
• Information density: In terms of scale this is unique to e-commerce as no other platform besides the internet and the web contains even a fraction of the sheer amount of information available. in terms of e-commerce this can include information such as product and seller history/reviews.
• Personalization/Customization: there is not another medium which allows a business to so widely and easily customize and personalize the consumers experience. through social technology and automation each consumer can have there advertisements and shopping experience uniquely tailored to them.
• Social Technology
sources cited
Laudon, K. C., & Traver, C. G. (2021). e-Commerce 2021: Business, technology, and society (16th ed.). Pearson
Masterclass Staff, (2022, February 18). All About E-Commerce: Pros and Cons of E-Commerce. MasterClass. Retrieved May 5, 2022, from https://www.masterclass.com/articles/ecommerce-explained#4-types-of-ecommerce
Response Parameters
Here is a sample of a peer response that properly uses a source. The date is not within 36 months as this is just a sample.
After reading your post, I will assume that search engine optimization is best practice #1 for an e-commerce business. SEO is certainly one of the things a business needs to ‘optimize’ if they want to be successful. With it, a company can significantly increase traffic, search rankings, and revenue (Zhang & Cabage, 2017). Without it, the company will more than likely fail. How do we support SEO and other technical features through a seamless application for users and developers? Part of Enterprise Architecture is supporting the organization so they can effectively achieve current and future objectives. If one of the objectives is to grow online sales, then SEO is one part of that process. Does the company have the architecture framework as well as the implementation methodology in place to support this direction? This is crucial to continue to lead the organization in a direction to maximize ROI and increase profits.
References
Zhang, S., & Cabage, N. (2017). Search Engine Optimization: Comparison of Link Building and Social Sharing. The Journal of Computer Information Systems, 57(2), 148-159. doi:10.1080/08874417.2016.1183447
Scholarly sources should be from current peer-reviewed journal articles (published within the last 36 months) and support your content. So, one of your sources for each of your main posts needs to be published in a valid scholarly journal within the last 36 months—older will not “count” as your supporting source. However, you may include older sources, in addition to more current ones, to further support your posts.
The Proposal requires you to propose a solution that will be supported with sources, as you will be asking to be funded. The discussions allow you to practice this approach. Scholarly sources carry more weight, as they have been validated. Wikipedia, for example, is not a valid source for an academic environment.
