Feasibility Analysis

Introduction
“A feasibility analysis is a chance to open your eyes, ask yourself some very tough questions, then check to
see whether your idea, as originally conceived, needs to be modified, refocused, or changed dramatically. (Or
perhaps even scrapped altogether.)” (Abrams, as cited in Scarborough & Cornwall, 2015, p. 237).
Overview
With this assignment, you will be addressing the fundamental question: Does this business have profit
potential?
Instructions
Referring to the same business you started or purchased in the first assignment, write a 3–4 page paper in
which you:
Conduct a feasibility analysis in which you research:
Industry and market feasibility.
Product or service feasibility.
Financial feasibility.
Entrepreneurial readiness.
Based on your assessment, does the business idea need to be modified, changed significantly, or abandoned?
(Note: If you abandon the business idea, then you will need to select and analyze a new business that has
profit potential.)
Include at least two references that don’t include the textbook.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the
Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any
additional instructions.
The specific course learning outcome associated with this assignment is:
Analyze a business plan to determine feasibility.