Marketing

Apply consumer buying decision making to an actual product or service and identify and briefly describe three
or more market segments.
Review the Consumer Buying Decision Model from the chapter 6 reading (Illustrated in Exhibit 6-1 on p. 94 in
our 11th edition textbook or on a slightly different page in the 12th edition) and the the more detailed illustration
attached to this assignment tab. I prefer that you use the consumer decision making model I attached with this
assignment. The first attachment provides provides a comprehensive illustration of the model to guide your
work, while the second reveals the instructions for doing the assignment. You are to apply the model to a
particular consumer buying decision situation from those given (or choose another you like) and to identify and
briefly describe at minimum three potential market segments for the product you are analyzing. Try to use
creative names for your three to five primary market segments. Have some fun with this project and use your
imagination!