Review the “Marketing Excellence: BMW” uploaded. This is comprised of two parts; one part respond to questions, and the other to complete a case analysis.
Part 1
Evaluate this case, and respond to each of the following questions using both theory and practical managerial thinking.
Examine and apply the consumer-buying process for BMW. Identify the steps and the application to BMW. How does this process assist the marketing team at BMW?
How could data analytics be used to research the consumer in order to ensure a strong understanding of overall business and marketing outcomes at BMW?
Within the case, several clearly different target markets are identified. What does BMW do well to target each of these groups, and what could it do better? Within your response, include the process of segmentation.
Part 1 response must be at least two pages in length. Follow APA Style when creating citations and references for this assignment.
Part 2
Complete a case analysis of BMW. This requires that you conduct research on BMW beyond the case study material in the textbook. In the case analysis, you will look at the situational analysis, problem, and alternatives, and you will provide a recommendation. Refer to the instructions below as you construct your analysis.
Situational Analysis
Discuss the external environment through the compilation of a PEST (political, economic, sociocultural, and technology) analysis.
Discuss the internal and external environment through the compilation of a SWOT (strengths, weaknesses, opportunities, and threats) analysis.
Problem
Identify at least one organizational problem that BMW is currently having or one in which you project it will have in the future. Base this upon your research and critical thinking.
