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Given the subject of the readings and resources regarding the intersection between the concepts of innovation and the formation of corporate culture, please discuss the following with your classmates:

Do you think creating a “culture of innovation” is enough to effect real change? Explain.
Apply this unit’s learning resources to debate which of the following is more difficult: coming up with the innovation or managing its acceptance and diffusion?
Research and/or brainstorm to provide an example of a disruptive innovation that might be on the horizon.

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