Review the figure 4-3, p.110 from your textbook and answer the following questions:
- Choose any example of industry from the real national or international market, and detail Porters’ five forces framework with a graphic representation. (2.5 marks)
- According to Porter’s framework, what determines the level of competitive intensity in your chosen industry? (1.5 marks)
- Assess the threat of new entrants, and substitute products/ services for your chosen industry. (1 mark)
- Is your chosen industry attractive for investment? Why or why not? (1 mark)
