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Select a manufacturer or service organization then, using the SWOT factors on page 79 of your textbook, identify the competitive advantages that your
selected company exhibits. Be sure to support your conclusions. (Suggested length: 250-300 words)
Discuss the pros and cons of franchising. What are two examples of how a franchisor can negatively impact a franchisee? Do you think there are any ethical
implications? (Suggested length: 100-200 words).
Read Situation 2 on page 120 (Chapter 4) of your textbook. What risks do you think you would face if you were a successful manager in a large organization
who suddenly had an offer to go into business for yourself? Why do you think Treadwell decided to become a multi-brand franchisee instead of staying with
KFC? (Suggested length: 150-250 words)
Give four reasons for buying an existing business rather than creating a brand new one. Describe the process of evaluating an existing business. How
effective do you think these guidelines are? (Suggested length: 150-175 words)

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