Congratulations! The display and social media campaigns you executed in the homework assignments for Units 11 and 12 were huge successes. Riding on the coattails of these wins, your boss would like you to plan retargeting campaigns that augment each brand’s conversion funnel:
1.Make a copy of the campaign brief template and fill in “Section 1: Google Ads Remarketing Campaign” for the brand you promoted in Part 1 of your Unit 11 Homework. Your campaign brief must include the following details (see the template for examples of each):
Brand + Industry
Business Objective [reference 2.3 Slides]
Campaign Summary
Google Ads Campaign Goal [reference Google Ads Support Doc]
Remarketing Audience(s) [reference 13.1 Slides, 13.1 Cheat Sheet]
Location targeting (if any)
Conversion Funnel Stage(s) [reference 2.1 slides]
The tactics you will use and how they will support your objective.
KPI(s) [reference 11.3 Slides]
2.Next fill in “Section 2: Facebook Ads Manager Retargeting Campaign” for the brand you promoted in your Unit 12 Homework. Your campaign brief must include the following details:
Brand + Industry
Business Objective
Campaign Summary
Facebook Marketing Objective [reference 12.1 Slides, Facebook Ads Support]
Retargeting Audience Details [reference Facebook 13.2 Slides, 13.2 Cheat Sheet]
Location targeting (if any)
Conversion Funnel Stage(s)
The tactics you will use and how they will support your objective.
KPIs
