Your report will be reviewed based on how you support your assertions with facts, how you utilize and apply the tools and frameworks, and on how you present the information. Strong analyses generally display these characteristics:
Identifies firm capabilities, analyzes alignment with value proposition
Defines industry, discusses and provides data on competitors
Identifies key factors of interest in this competitive setting and provides relevant data explaining these factors
Analyzes the five forces in depth
Provides rich and relevant data in several exhibits
