Who is the source for the Sienna “Swagger Wagon” ad? Who are the receivers and audience of this campaign?
Source attractiveness encompasses similarity, familiarity, and likability. How persuasive do you think this campaign is to its receivers, based on these characteristics?
What is the meaning that the company is trying to convey in the Sienna campaign?
What appeal is being used in this campaign? Why do you think Toyota chose this type of appeal?
How can feedback for this entire Sienna campaign be collected, and how would it determine effectiveness of the campaign?
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