Sienna “Swagger Wagon” ad
- Who is the source for the Sienna “Swagger Wagon” ad? Who are the receivers and audience of this campaign?
- Source attractiveness encompasses similarity, familiarity, and likability. How persuasive do you think this campaign is to its receivers, based on these characteristics?
- What is the meaning that the company is trying to convey in the Sienna campaign?
- What appeal is being used in this campaign? Why do you think Toyota chose this type of appeal?
- How can feedback for this entire Sienna campaign be collected, and how would it determine effectiveness of the campaign?
