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George was a participant in a visual priming experiment. He thinks that according to the study, subliminal perception can greatly influence behavior. He asks your opinion about purchasing subliminal message CDs to help him quit smoking.

Research and describe some of the history of subliminal messages, their origins, and use in pop-culture.
Research the online library for scholarly articles on subliminal messages and explain what you found regarding their validity.
Based on what you found compare and contrast the validity of use on individuals and groups.
Based on what you leaned thus far regarding learning and cognitive processes, what advice would you give George regarding quitting smoking?

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