demonstrate a critical understanding of the main theoretical principles underlying the management and practice of health-related social marketing within a health improvement context.
The proposal should include discussion of:
What is social marketing for health and why is it considered a useful approach to health-related behaviour change
The key concepts and principles underpinning social marketing for health and the application to a chosen intervention.
Appropriate methodologies and planning processes/tools for developing health improvement related social marketing interventions.
An outline plan for a proposed social marketing intervention.
The strengths and limitations of using social marketing as an approach within
health improvement.
The management issues associated with the use of social marketing for
health.
It is expected that discussion of these points will include:
Critical analysis of the application and management of social marketing techniques and principles in a health improvement context .
Critical analysis of the systematic process of developing, planning and managing health-related social marketing interventions.
