Identify the target market and make sure to include demographics such as age, gender, marital status, annual income etc. Be very specific. (Delete this content for submission).
Competitive Analysis
You must identify two competitors and compare your business to their businesses in the chart below. (Delete this content for submission).
(Your Company) Competitor Competitor
Overview:
Overview:
Overview:Additional value:
Additional value:
Additional value:
Details:
Details:
Details:
Cost:
Cost:
Cost:
Barriers to Entry
Identify things that would make it difficult for you to successfully enter the market. Examples would be competition, price, regulations, etc. (Delete the content for submission).
STRATEGY AND IMPLEMENTATION
This section is due in Week 5, make sure it is complete with all sections done. (Delete this content for submission).
Sales and Marketing Strategy
Identify in detail how you will market and sell your products/services. Include cost for the marketing aspect of the business. (Delete this content for submission).
Promotion Mix
Promotion Costs
Product or Service Pricing
Operations Cycle
Identify your hours of operation. If you are a physical business then you will want to include a sample work schedule to show that you have adequate coverage for your location.
