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Welcome to the social media team! As you know, we have been losing market share the last 2 years. One of the key areas that we have been struggling with
is understanding how our social media strategy is working and where we should be targeting our content. We want to increase our overall engagement with
at least two different demographics. Using our social media data, we want you to determine our most amplified and engaged content. Develop a strategy to
get us to our goal!
Third, pick a company from the list below. You will need to download the Final Project Overview as well as the TWO matching social media data files. The
Facebook file and the Twitter file. YOU NEED BOTH FILES for the company that you pick.

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