Modes of entry into an international market are the channels which organizations employ to gain entry to a new international market. Within our Thompson (2022) text, read Chapter 7 Assurance of Learning Exercise #2 related to Walgreens’ mode(s) international market entry and respond to the following questions:
What was Walgreens’ entry strategy designed to achieve?
Why would this make sense for a company like Walgreens?
Provide two recommendations on what Walgreens might do differently going forward with their entry strategy? Make sure you support your recommendations?
