a social enterprise and evaluate its marketing plan
create a case study of a social enterprise and evaluate its marketing plan
The development of the case study must incorporate the following elements and choose a company (a Social Enterprise for case study):
1.-Identify and analyse the market for a particular service of product;
2.-Explain and justify how the social enterprise was developed and for what market.
3 Analyse the importance of creativity and initiative undertaken to develop a competitive
social enterprise;
4.-Critically assess and evaluate the Marketing Plan;
5.-Evaluate impacts such as financial, social and political issue which may impact on marketing
plan;
6.- Demonstrate commercial awareness of product/service provision
7.- Identify and compare relevant market trends and analyse the implications of market and
environmental trends
8- Apply the 4 P?s strategies and explain feasibility ensuring consistency with analysis of the market as well as providing recommendation for strategy

