Advertising and Digital Marketing: The Content Page of an Advertising Plan
The content page of Advertising plan: 3000 words
1. Executive summary
2. Situation Analysis
3. Advertising Objectives
4. Advertising (Creative) Strategy
4.1 product concept /positioning
4.2 target audience
4.3 media plan
4.4 message
5. Advertising Budget
6. Testing and Evaluation
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