Analysis of investment in an industrialized country

Analysis of investment in an industrialized country Introduction -Apple Inc. designs, manufactures, and sells computer software, consumer electronics, personal computers, and online services. Apple SWOT Analysis Strengths -Apple enjoys a number of strengths including high levels of customer loyalty and good brand reputation. Weaknesses -Weaknesses include highly priced products, patents infringements, decline in gross margin, and decline in market share. Opportunities -Opportunities include entering more markets, investment in research and development, and increased cloud computing services. Threats -Apple threats include competition, rapid technological changes and change in management. PEST Analysis Political Factors -Political factors affecting the company include political stability, tax policies, labor laws, trade restrictions, tariffs, and environmental laws. Economic Factors -Economic factors affecting Apple in different countries include inflation rate, exchange rates, interest rates, and economic growth. Social Factors -Social factors affecting the company include changes in consumer behavior and cultural differences. Technological Factors -Apple has been dealing with rapid technological advancements. Possible Return of Investing in Norway -Norway provides a perfect market for Apple’s expansion. -The company will be able to enjoy increased customer base. -Apple will also be exposed to more and more expansion opportunities. -Apple can also capitalize technological knowhow to improve the quality of its products. -Apple will be able to reduce its reliance on the US market to achieve success Risks -The company must deal with different business culture. -Apple should anticipate high competition. Specific Recommendations -Apple must embrace localization strategy -There is the need for Apple to invest even more in research and development