Brand Exploratory Audit for Nissan

This brand exploratory audit is for Nissan. Please only bid if you understand how to write one of these very well. Here is an example of a brand exploratory: https://jennambeach.files.wordpress.com/2014/05/jbeach_613_w71.pdf These are the instructions for the Nissan brand exploratory assignment: I. Brand Exploratory A brand exploratory in general explores consumer/customer brand knowledge, the source of brand equity and potential threats to brand equity. A. Two types of research methods – 1 qualitative in nature and 1 quantitative in nature (from the developmental research discussion or section in the exploring the depth and breadth of brand awareness and brand associations (their strength, favorability and uniqueness) should be conducted among at least 5 respondents. B. Extensive recommendations regarding adding new associations, strengthening existing ones or weakening or eliminating undesirable ones to build the brand should be provided. In other words, discuss new brand extensions based on the brand checklist and the research that you conducted. --------------------- Grading Rubric: I. Brand Exploratory(30 points) A. 5 respondents. Research 1 = ______________ Research 2 = ______________ B. 10 _____ 20______ 30_________ Reco = ______________