Campaign Report

  This is a group assignment, my work to write an executive summary, Theory and Evaluation. Find attached our campaign format and our campaign plan proposal to see what you have to do, also attended the instructions to follow in your writing for my sections in this report. Executive summary not more than 250 words to brief all the campaign plan and selling our ideas . Theory need to be given an academic idea from the attached article, then how related to our campaign, Indicate which approach you are using and provide justification; top down, social marketing, empowerment framework, advocacy, and identify the relevant theories of change. What are the theories of message design which inform your message creation. 500 words. Evaluation Indicate how you will evaluate the success of your campaign. 200 words Comments from Support Team: Discipline: international communication Campaign Report format Submit a written plan (report format) with sections identified below. All sections will be collated and submitted as one report clearly identifying the author(s) of each section.Word count: Approximately 1000 words per student. Executive Summary: Summarise the content of your report. Make this interesting. This is where you sell your idea. Aims and Objectives: Set clear aims and objectives of the campaign. Your objective should be very specific, quantifiable, and achievable within the set timeframe and available resources. State whether they are either short term or long term. Introduction/Situation Analysis: What is the current situation in the country or region for which you are planning the campaign. Undertake a formative evaluation research to understand as much as possible about your intended audience, their orientation including cultural traits, and their needs. A desk research which includes literature review, web searches and review of relevant articles and reports will yield information such as census data, demographics as well as an awareness of previous or current campaign. Target Audience(s): Identify the target audience and state why you have chosen them. Theory: Indicate which approach you are using and provide justification; top down, social marketing, empowerment framework, advocacy, and identify the relevant theories of change. What are the theories of message design which inform your message creation. Design Identity and Key Messages: State the tone and style of your identity and key messages. How will you "brand" your campaign? How does it integrate cultural and gender awareness? What are the key messages the campaign is communicating? You may include logo designs, any form of written or audiovisual message as a pilot for market testing. Channels: State the media mix you propose to use and why. Evaluation: Indicate how you will evaluate the success of your campaign. Reference List Appendix The layout of the report is not rigid but should be visually appealing. To ensure that your report gets the attention it deserves follow these rules: Subheadings break up the text into coherent sections; sentences and paragraphs should be short and roughly equal in length; use dot-points or dashes when you present lists; think about using white space to balance the sections. Illustrations, diagrams and other visual material will add to the length of the report.