Q1. Explain the principal benefit of a market-neutral long–short portfolio. What risks are inherent in such a portfolio that a long-only equity portfolio lacks? (150-200 words) Q2. Discuss the situations that could cause an upward bias in the...
Come up with a marketer who tried to stimulate sales by using customer’s senses, whether it be from a print ad, a scent strip in a magazine, a sound, jingle… Do you think it was effective? Why? Can you come up with what you might have originally thought...
Nowadays, it is a company’s ability to track, monitor, and engage on various social media platforms which will help determine success. You need to use both measurable and written marketing analysis to be informed about key areas of your competition. Visualizing...
Imagine that you own your own business. How would price elasticity of demand impact the pricing decisions of your business? What are the determinants of price elasticity of demand? Identify at least three examples. share an example of a company that...
Based on reading resources in this and previous units, provide answers to the following questions for your peers: What is the impact, if any, of CRM on customer retention and loyalty to brands? Why is e-CRM important in the present day? How...
Based on reading resources in this and previous units, provide answers to the following questions for your peers: What is the impact, if any, of CRM on customer retention and loyalty to brands? Why is e-CRM important in the present day? How...
