Coursework Assignment Brief

Coursework Assignment Brief Semester: E15 Module Code: A001 Module Title: Management Principles Programme Year 0 / Ext. Bachelors Degree Programme Level: Level 3 Awarding Body: University of Plymouth Module Leader H.Qamar Format: Report Presentation: No Any special requirements: *NO MORE THAN 3 INTERNET SOURCES SHOULD BE USED*All work should be submitted on the student portal along with an acceptable Turnitin report Word Limit: Total word limit is 1800 words, tolerance +/-10%. Acceptable Turntin report is required. Deadline date for submission: Thursday, 10th December 2015 at 12pm Learning outcomes to be examined in this assessment Upon successful completion of this module, students should be able to: (a) (b) (c) (d) The coursework will assess learning outcomes (a) (b) and (c). Percentage of marks awarded for module: This assignment is worth 50% of the total marks for the module Assessment criteria Explanatory comments on the assessment criteria Maximum marks for each section Content, style, relevance, originality Clear demonstration of rigorous research from recognised authoritative sources. Audience focus. 50% Format, referencing, bibliography Harvard 10 % Constructive critical analysis, introduction, conclusion Demonstration of a clear understanding of the issues. Use of academic models. Clear understanding of a focused campaign 40% Answer all tasks Task 1 Assess the significance of middle level of managers in achieving organisational success, for a company of your own choice. 25 marks Task 2 Compare and contrast matrix and functional organisational structures. 25 marks Task 3 Evaluate the need of SWOT analysis in strategic management process. 30 marks Task 4 Explain theterm organisational culture and suggest how a company can create an innovative culture? 20 marks Please ensure that the following conditions are met • Cover page and table of contents are required • Introduction and conclusion should be very brief • Overlapping and mixing up answers of different tasks should be avoided;clear tasks/question numbers or headings must be provided • Reference list/bibliography and table of contents should not be included in the word count • Word count for each task should be proportionate to the marks allocated to each task Criteria for marking Assessment categories Knowledge& Understandingof Subject Major gapsin knowledgeand understanding. Significant inaccuracies. Gapsin knowledge andsuperficial understanding. Someinaccuracies. Thresholdlevel. Broadlyaccurate knowledgeand understanding of thematerial.Some elementsmissing andflawsevident. Sound,routine knowledgeand understanding of thematerial,main conceptsand key theories. Someflawsmaybe evident. Good,consistent knowledgeand understanding ofthe material,main conceptsandkey theoriesatthislevel. Detailedknowledge andunderstanding of themainconcepts/ theoriesatthislevel. Beginningtoshow awarenessofthe limitationsofthe knowledgebase. Highlydetailed knowledgeand understanding of material,conceptsand theoriesatthislevel. Awarenessofthe ambiguitiesand limitationsof knowledge. Cognitive/ IntellectualSkills (e.g.analysisand synthesis; logic and argument; analytical reflection; organisationand communication of ideasand evidence) Briefand irrelevant. Descriptive. Onlypersonal viewsoffered. Unsubstantiated generalisations. Little or no attempttodraw conclusions. For themostpart descriptive.Views/ findingssometimes illogicalor contradictory. Generalisations/ statementsmade with scant evidence. Conclusionslack relevance and/or validity. Thresholdlevel. Someawareness ofissues. Sense of argumentemerging though not completelycoherent.Some evidencetosupport views, but not alwaysconsistent. Somerelevant conclusions Issuesidentified within givenareas. An emerging awarenessof differentstances andabilitytouse evidencetosupport a coherent argument. Broadly valid conclusions. Good analytical ability. Acknowledgementof viewsof others. Argumentsgenerally logical, coherently expressed,well organised and supported. Soundconclusions. Verygoodanalysis throughout. Perceptive and persuasivepoints madewithingiven area.Explicit acknowledgementof otherstances. Argumentswell- articulated,and logicallydeveloped witharangeof evidence. Strongconclusions. Logical,articulate analysisaconsistent feature.Persuasive pointsmade throughoutthework withina highly articulate,balanced argument.Judiciously selected evidence, drawnfromrelevant research. Convincing conclusions. Useof Research- informed Literature (includingreferencing, appropriate academic conventionsand academichonesty) No evidenceof reading.Views are unsupported andnon- authoritative. Academic conventionslargelyignored. Evidenceoflittle readingappropriate for thelevelof study,and/or indiscriminateuse of sources. Academic conventionsused weakly. Thresholdlevel. Someevidenceof reading,with superficiallinkingto giventext(s). Someacademic conventions evidentandlargely consistent,butwith someweaknesses. Knowledge of literaturebeyond coretext(s). Literatureused accuratelybut descriptively. Academicskills generally sound. Knowledge ofthe fieldofliterature appropriatelyusedto supportviews. Research-informed literatureintegrated intothework.Good useofacademic conventions. Criticalengagement with appropriate reading.Knowledge ofresearch-informed literatureembedded inthework. Consistentlyaccurate useofacademic conventions. Exceptionallywide rangeofrelevant literatureused critically to informargument, balancediscussion and/orinformproblem- solving.Consistently accurateandassured useofacademic conventions. LEVELcont… GraduateSkills forLifeand Employment (e.g. research- relatedskills; written, graphical and oral communication skills; groupworking; problem-solving; practical and professionalskills) Little or no evidence ofthe requiredskillsin anyoftheskills areas. Limitedevidenceof skillsintherange identifiedforthe assessment atthis level. Significant weaknesses evident,which suggestthatthe candidateisnot on coursetogainskills necessaryfor graduate-level employment. Researchskills: Someevidenceof abilitytocollect appropriate data/ informationand undertake straightforward researchtaskswith external guidance. Cancommunicate inarangeof formats,including orally,appropriate tothediscipline(s), butwith evident weaknesses. Canwork effectivelywith othersasa memberofa group, andmeetmost obligationsto others(e.g.tutors andpeers). Someevidenceof abilitytoapply methods appropriatelyto addressawell- definedproblem. Abletorecognise own strengths andweaknesses inrelationto professional and practicalskills identified byothers, butlackinginsight insomeareas. . Researchskills: Can collectand interpret appropriate data/ informationand undertake straightforward researchtaskswith external guidance. Cancommunicate effectivelyina rangeofformats, including orally, appropriatetothe discipline(s). Canwork effectivelywith othersasa memberofa group, andmeet obligationsto others(e.g.tutors andpeers). Can applymethods accuratelyto addressawell- definedproblem, andbeginto appreciatethe complexityofthe issuesinthe discipline. Abletoevaluate own strengths andweaknesses inrelationto professional and practicalskills identified byothers. Researchskills: Can collectand interpretappropriate data/informationand successfully undertake straightforward researchtaskswith limitedexternal guidance. Cancommunicate well andconsistently inarangeofformats, including orally, appropriatetothe discipline(s). Canworkvery effectivelywith othersasamember ofa group,andmeet allobligationsto others(e.g.tutorsand peers). Can applymethods accuratelyto address awell-defined problem, appreciatingthe complexityofthe issuesinthe discipline. Abletotakeinitiative inevaluatingown strengthsand weaknessesin relationto professional and practicalskills identified byothers. Researchskills: Can collectand interpretappropriate dataandsuccessfully undertakeresearch taskswithadegree of autonomy. Cancommunicate veryeffectivelyina rangeofformats, including orally, appropriatetothe discipline(s). Canworkvery effectivelywith othersasamember ofa group,showing leadershipskills where appropriate, andmeetall obligationstoothers (e.g.tutorsand peers). Can applymethods accuratelyandvery effectivelytoaddress awell-defined problem, appreciatingthe complexityofthe issuesinthe discipline. Abletoshowinsight andautonomyin evaluatingown strengthsand weaknessesin relationto professional and practicalskills. Researchskills: Can collectand interpretappropriate data/informationand undertakeresearch taskswith autonomy and exceptional success. Cancommunicate highlyeffectivelyina rangeofformats, including orally, appropriatetothe discipline(s). Canwork exceptionallywell with othersasakey memberofa group, showingleadership skillswhere appropriate, negotiatingand meetingallobligations to others(e.g.tutors andpeers). Can applymethods accuratelyandhighly effectivelytoaddressa well-definedproblem, appreciatingthe complexityofarange of issuesinthe discipline. Abletoshowinsight andautonomyin evaluatingown strengthsand weaknessesinrelation to professionaland practicalskills. Marks 0-25(Fail) 26-39(Fail) 40-49(3rd) 50-59(2.2) 60-69(2.1) 70-85(1st) 86-100(1st)