Creativity and Business Wealth

MODULE ASSESSMENT Write an essay of 2,000 (+10%) words answering the following question: Innovation is about big leaps forward, ‘eureka’ moments and radical breakthroughs – or is it? Using examples from a sector of your choice make a case for the importance of incremental innovation. And why it’s the key of success?. Please don’t forget to use examples and diagrams! Marking criteria Criterion Weighting Marks and Comments Answer demonstrates critical understanding of the innovation process 30 Critical understanding of the difference between ‘incremental’ and ‘radical’/ ‘disruptive’ innovation according to literature. Don’t forget to put examples for each industry (retail , banking ,..etc) 20 Evidence of research/wider reading 25 Use of relevant examples 15 Correct referencing 5 Presentation and structure 5 Overall comment Total